02 January 2011
I love small, fast, well-built cars. They're fun, practical, and the tiniest bit socially responsible. It's also a market segment that is barely acknowledged in the United States: we get the BMW Mini Cooper, while Europe has the Alfa MiTo, Fiat 500, Ford Escort -- you get the idea. Americans, it's said, won't buy small premium cars.
Take a look at how many Minis are driving around in cities. That's a market segment, kids.
Audi seems to have realized this. Or at least I hope so. The pictures were taken on New Year's Day in Adams-Morgan. Yes, it's an Audi A1, with Michigan manufacturer plates. It's a sweet car. Mind you, the copy of Albert Speer's "Inside the Third Reich" sitting on the passenger seat was a bit off-putting, but still.